1. Information We Collect

We collect information you provide directly to us and information generated when you use our website.

Information you provide

• Account details: Name, email address, password when you create an account.
• Order information: Billing address, shipping address, phone number, and payment details when you place an order.
• Communications: Messages you send us via email, contact forms, or customer support.
• Reviews and feedback: Content you submit as product reviews or survey responses.

Information collected automatically

• Device and browser data: IP address, browser type, operating system, and referring URLs.
• Usage data: Pages visited, time spent on pages, links clicked, and navigation patterns.
• Transaction data: Purchase history, abandoned cart items, and product preferences.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including sending order confirmations and shipping updates.
• Manage your account and provide customer support.
• Send promotional emails, offers, and newsletters (only if you have opted in).
• Improve our website, product offerings, and overall shopping experience.
• Detect and prevent fraud, abuse, or other harmful activity.
• Comply with legal obligations under Indian law, including the Information Technology Act, 2000.

We do not sell your personal information to third parties for their own marketing purposes.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website.

Types of cookies we use

• Essential cookies: Required for the website to function — shopping cart, login session, checkout.
• Analytics cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
• Marketing cookies: Used to deliver relevant advertisements based on your browsing behaviour.

You can control cookies through your browser settings. Disabling essential cookies may affect your ability to shop on our site.

4. Sharing Your Information

We share your information only when necessary to operate our business or as required by law:

• Shopify: Our e-commerce platform provider processes orders and stores transaction data on our behalf. See Shopify's Privacy Policy.
• Payment processors: Trusted payment gateways (such as Razorpay or PayU) handle payment data securely. We do not store your full card details.
• Shipping partners: Courier and logistics companies receive your name and delivery address to fulfil your orders.
• Analytics providers: Services like Google Analytics receive anonymised usage data to help us improve the website.
• Legal authorities: We may disclose information if required by law, court order, or government authority.

5. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable law. Order records are typically retained for a minimum of 7 years to comply with tax and accounting regulations in India. You may request deletion of your account data at any time, subject to legal retention requirements.

6. Your Rights

You have the following rights with respect to your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Ask us to correct inaccurate or incomplete data.
• Deletion: Request that we delete your personal data, where we have no legal obligation to retain it.
• Opt-out of marketing: Unsubscribe from marketing emails at any time using the link in any email we send, or by contacting us directly.
• Data portability: Request your data in a structured, commonly used format.

To exercise any of these rights, please contact us using the details in Section 10. We will respond within 30 days.

7. Third-Party Links

Our website may contain links to third-party websites (such as social media platforms or partner brands). We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before sharing any personal information.

8. Children's Privacy

Our website is not directed to children under the age of 18. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. When we make significant changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes constitutes your acceptance of the revised policy.